Unibroue was established in the city of Chambly, in Southwestern Quebec in 1990 by André Dion and business partner, Serge Racine. While the Quebec beer industry had formerly been dominated by larger breweries such as Molson and Labatt, Unibroue quickly became the prize of Quebec’s brewing history due to its unique bottle-refermented, Belgian-style ales.
In November 1992 Maudite (the damned one), was the first strong beer to be distributed in Quebec grocery stores. Maudite is a mahogany-colored, rich-tasting premium beer that has a distinctive, complex taste. Because of the warmth it releases, this strong character beer must be served cool but not cold. Perfect with pasta, red meats, stews and spicy dishes, it also makes a good aperitif and after-dinner drink.